Spring Summer 2017 collection by Ermenegildo Zegna

A CONVERSATION IN MILAN
SPRING SUMMER 2017 COLLECTION

This season Ermenegildo Zegna shows its new Spring Summer ’17 collection through a story: a meeting between two men, in the capital of Italian fashion, Milan
L
udovico Vacchelli, a 23 year old Political Sciences student at Milan University and Alain Gossuin, a 53 year old Belgian entrepreneur have agreed to meet. Alain lived the dream of the 90s, while Ludovico experiences the tangible irregularity of current times. They have been corresponding on a joint research project for over a year now and Alain has become something of a mentor to him. Today, Ludovico is Alain’s guide to explore Milan.

Ermenegildo Zegna spring summer 2017 catalogue
The first meeting in Brera - Zegna SS 2017 collection
THE FIRST MEETING,
BRERA

We first see the Emenegildo Zegna Spring Summer 2017 collection in the heart of Milan's old town, Brera.

THE FIRST MEETING,
BRERA
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We first see the Emenegildo Zegna Spring Summer 2017 collection in the heart of Milan's old town, Brera.

THE FIRST MEETING, BRERA DISTRICT, 9:00

They meet in Brera, one of the most evocative districts in Milan, once mainly populated by artists and bohemians. Ludovico wants to share with Alain the artwork and architecture of the Pinacoteca di Brera, a place Alain has never had the opportunity to explore in depth. 

In the new collection classic formal blues and greys are elegantly paired with an earthy color palette of tobacco brown, burgundy, yellow and deep green. The traditional cotton seersucker is transformed in high performance wool, enriched by an undulated goffrato effect, resulting in soft and performative formal suit

Pinacotecata di Brera: the beaty of the old | Zegna
THE BEAUTY OF THE OLD,
IN BRERA

The collection features special fabrics such as Cool Effect.

THE BEAUTY OF THE OLD,
IN BRERA
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The collection features special fabrics such as Cool Effect.

THE BEAUTY OF THE OLD, PINACOTECA DI BRERA, 9:55

While walking Alain towards one of Ludovico’s favourite cultural institutions, Ludovico learns about Alain’s admiration for Italian style. The two discuss the ways of combining an Italian formal elegance with new, modern fabrics. Dressed in Cool Effect blue, their uniform is ready for the heat of the sun.

Ermenegildo Zegna spring summer 2017 catalogue
Relaxed elegance - Zegna SS 2017 collection
RELAXED ELEGANCE,
IN BRERA

Against the browns of the reading rooms, they wear their suiting in a contemporary, relaxed yet refined way.

RELAXED ELEGANCE,
IN BRERA
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Against the browns of the reading rooms, they wear their suiting in a contemporary, relaxed yet refined way.

LUXURY WORKWEAR, CIRCOLO FILOLOGICO MILANESE, 10:45

The conversation continues in the reading room of the Circolo Filologico Milanese. Despite being men who spend much of their time in the digital world, the two men enjoy the touch and feel of print in their hands. 

Elegant informality in Garibaldi - Zegna SS 2017 collection
ELEGANT INFORMALITY,
IN GARIBALDI

Fifties inspired and yet contemporary, the collection caters to formal and informal needs

ELEGANT INFORMALITY,
IN GARIBALDI
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Fifties inspired and yet contemporary, the collection caters to formal and informal needs

CAFÉ RADEZTKY, GARIBALDI, 11:30

Ludovico and Alain reach Café Radetzky for a light snack and a caffè macchiato. Their conversation turns to the way technology is changing social norms, and to new, less formal ways of expressing luxury. 

Triple stitch sneakers | Ermenegildo Zegna Couture
ERMENEGILDO ZEGNA COUTURE

They both wear Ermenegildo Zegna Couture triple stitch sneakers, perfect to hop from one business appointment to the other

ERMENEGILDO ZEGNA COUTURE More Less

They both wear Ermenegildo Zegna Couture triple stitch sneakers, perfect to hop from one business appointment to the other


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Tortona district, Milan | Zegna
TORTONA DISTRICT

Ermenegildo Zegna’s tradition of excellent tailoring and innovative fabrics reaches its most luxurious level with Su Misura

TORTONA DISTRICT More Less

Ermenegildo Zegna’s tradition of excellent tailoring and innovative fabrics reaches its most luxurious level with Su Misura

SU MISURA: BUILT AROUND YOU, CASABASE, 12:45

Ludovico shows Alain the creative district Tortona, at Casabase: one of Milan’s newest hubs for innovative start-ups. For convenience, Alain has arranged to meet a Zegna tailor for a Made to Measure fitting in one of the working space’s private rooms. The Tortona District is one of Milan's most exciting urban neighbourhoods.

Later, Alain and Ludovico travel to Bicocca. Understated and almost somber, Bicocca is quietly buzzing with a huge University, world-class art institutions. Here the pair walk through Anselm Kiefer’s art installation “Seven Heavenly Palaces” in light Techmerino sneakers, defining a new concept of the modern flaneur with each step. Their time together in Milan is now over. But they are certain they will meet again.

Zegna made to measure service
SU MISURA

Su Misura is a top-quality made to measure service that meets each client’s individuality, taste and measures.

SU MISURA More Less

Su Misura is a top-quality made to measure service that meets each client’s individuality, taste and measures.


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